2024Paris, FranceCorona Cero
Corona Cero — Paris Tour.
A city-wide programme of golden places to pause, gather and celebrate during Paris 2024.
Photography: Ben Houdijk
- Brand
- Corona Cero
- Commissioned by
- WINK
- Place
- Paris, France
- Year
- 2024
Paris, turned golden.
For Corona Cero's first Olympic Games sponsorship, WINK shaped a route of places to slow down and celebrate across Paris: from the Corona Cero Hotel and Trocadero Garden to Golden Beach beneath the Eiffel Tower, the Olympic Village and rooftops across the city.
Commissioned by WINK, Eventcare brought show design, project management and production to the Paris tour. The team also managed the talent programme that carried the campaign from daytime pauses into live music and sunset celebrations.
One programme. Many moving parts.
The work moved between public spaces, hospitality settings and live shows. Eventcare connected the design intent to the people, planning and production needed on site — keeping the experience consistent while every location asked for a different response.
- Show design
- Project management
- Production
- Talent programming
The city became the stage.
Golden Beach opened at Port de Suffren with space for music, meditation and the evening's golden hour. The programme continued above the Champs-Élysées with Jazz Pool: Sunset Edition — a closing celebration bringing fashion, design and live music together against the Paris skyline.
