Crowd dancing around the DJ booth inside the red-lit BUD mini stage at DGTL Amsterdam

2025NDSM, AmsterdamBUD × DGTL

BUD × DGTL — The Tower of Dreams.

A compact rave room built into the NDSM crane for the opening of the 2025 festival season.

Photography: Kirsten van Santen, shotbyse7en & Patrick Tarek Kenawy

The Tower of Dreams
Project
BUD × DGTL
In collaboration with
Bulder Produkties
Place
NDSM, Amsterdam
Year
2025

A small stage with a long queue.

For DGTL Amsterdam 2025, Bulder Produkties transformed the crane at NDSM into a BUD Intimi mini stage: a close, red-lit room held inside one of the site's most recognisable structures.

Bulder led concept, creative direction and production. Eventcare joined the build with the light design and physical set and decor delivery, turning the tight industrial shell into a complete rave room.

Two DJs performing beneath red light inside the BUD mini stage in the NDSM crane
Inside The Tower of DreamsPhotography: Kirsten van Santen, shotbyse7en & Patrick Tarek Kenawy
Eventcare's role

Light. Set. Built tight.

The room had little space to waste. Light, surfaces and circulation had to work as one system — visible from the queue outside, immediate on entry and strong enough to hold its own once the room filled.

  • Light design
  • Set & decor delivery
Dense festival crowd dancing in warm red light inside the BUD stage
BUD Intimi mini stagePhotography: Kirsten van Santen, shotbyse7en & Patrick Tarek Kenawy
Inside the crane

Close, red, electric.

A glowing BUD mark anchored the room while warm red light compressed the crowd around the booth. The route up the crane became part of the experience: queue, stairs, threshold, release.

  • Amsterdam Coffee Festival
  • Kultlab
  • Quantum Delta NL
  • The Art of Drinks
  • Vunzige Deuntjes
  • art logic
  • De Loods
  • Allegra Events
  • Studio Roosegaarde
Get in touchContact.
Call+31 20 215 93 35Emailinfo@eventcare.nl